WIPUU Wins Beyond The World Cup 2026 and Leads the TravelTech 2.0 Revolution

A Victory That Goes Beyond Tourism

Innovation took center stage at Beyond The World Cup 2026, an initiative launched by the University of Guadalajara (UAG) to identify and accelerate projects capable of generating long-term economic, technological, and social impact ahead of one of the world’s most anticipated sporting events: the FIFA World Cup 2026.

Among more than 3,700 participants and hundreds of innovative projects from across Mexico, WIPUU Services, led by entrepreneur and technology executive Oscar Garcia, earned first place in the Tourism and Culture category, positioning itself as one of the country’s most promising tourism technology startups.

More than a competition victory, the award validates a bold vision for the future of tourism—one where technology empowers both travelers and local communities.

Beyond The World Cup 2026: Building a Legacy Beyond Football

Major sporting events often create significant short-term economic benefits. However, their true value lies in the long-term opportunities they leave behind.

This philosophy inspired Beyond The World Cup 2026, a program designed to foster innovation in key sectors such as tourism, mobility, healthcare, and economic development.

The initiative challenged entrepreneurs to develop solutions capable of creating sustainable impact long after the final whistle of the World Cup.

Among the selected startups, WIPUU stood out by presenting a vision that extends far beyond traditional tourism platforms.

From Marketplace to TravelTech 2.0

For years, travel technology focused primarily on simplifying bookings.

Flights.

Hotels.

Tours.

Experiences.

Today’s travelers expect much more.

They seek authenticity, personalization, digital convenience, community engagement, and seamless experiences throughout their entire journey.

At the same time, tourism providers need modern tools to manage operations, increase visibility, process payments, and grow their businesses.

This evolution has given rise to a new industry paradigm: TravelTech 2.0.

Rather than acting solely as booking platforms, TravelTech 2.0 companies build integrated ecosystems that connect every stakeholder in the tourism value chain.

This is where WIPUU is making a difference.

What Makes WIPUU Different?

WIPUU is often described as a marketplace for local experiences.

In reality, its vision is far more ambitious.

The company is building a complete digital ecosystem that connects travelers, tourism providers, local businesses, payment technologies, loyalty programs, and destination discovery tools within a single platform.

Instead of focusing exclusively on transactions, WIPUU focuses on creating sustainable value across the entire tourism ecosystem.

Empowering Travelers Through Technology

For travelers, WIPUU offers a new way to discover destinations.

The platform helps users:

• Find authentic local experiences.
• Discover hidden destinations beyond traditional tourism routes.
• Access personalized recommendations.
• Purchase experiences securely through digital payments.
• Earn rewards and benefits through community engagement.
• Connect with a growing network of explorers and travelers.

The result is a more immersive and meaningful travel experience.

Empowering Tourism Providers

One of WIPUU’s most significant contributions is its focus on supporting local tourism operators.

Many small and medium-sized tourism businesses struggle with limited visibility, fragmented technology, and restricted access to digital markets.

WIPUU addresses these challenges by providing:

• Increased digital exposure.
• Reservation management tools.
• Payment processing solutions.
• Customer engagement capabilities.
• Loyalty and rewards programs.
• Revenue growth opportunities.
• Business digitalization tools.

By reducing technological barriers, WIPUU enables local providers to compete more effectively in a rapidly evolving global tourism market.

Oscar Garcia’s Vision for the Future of Tourism

At the heart of WIPUU is the vision of Oscar Garcia, a technology entrepreneur who believes that the future of tourism should benefit everyone involved in the travel experience.

His approach is based on a simple principle:

Technology should not only help travelers discover new places—it should also strengthen the local communities, entrepreneurs, and businesses that make those destinations unique.

Under this vision, WIPUU has evolved from a tourism marketplace into a TravelTech 2.0 platform designed to generate sustainable value for both travelers and providers.

The recognition received at Beyond The World Cup 2026 serves as a powerful validation of that mission.

The FIFA World Cup 2026 as a Catalyst for Innovation

As one of the host nations of the FIFA World Cup 2026, Mexico is preparing to welcome millions of international visitors.

For many organizations, the tournament represents a temporary tourism boom.

For WIPUU, it represents something much larger.

It is an opportunity to create long-lasting digital infrastructure that can strengthen local tourism economies, enhance visitor experiences, and empower businesses for years to come.

The future of tourism will not be defined solely by the number of visitors a destination attracts.

It will be defined by how effectively technology can connect people, experiences, and opportunities.

The Future of Tourism Has Already Begun

Winning first place in the Tourism and Culture category at Beyond The World Cup 2026 marks a major milestone for WIPUU and for the future of tourism innovation in Mexico.

The company embodies a new generation of TravelTech startups that move beyond transactions and focus on building ecosystems capable of generating long-term economic and social impact.

As the world prepares for FIFA World Cup 2026, WIPUU is already working on what comes next.

Because the most valuable legacy of major global events is not measured by attendance figures or ticket sales.

It is measured by the innovation they inspire, the businesses they empower, and the opportunities they create for future generations.

Through its TravelTech 2.0 vision, WIPUU is proving that the future of tourism is not just about traveling.

It is about connecting communities, empowering local providers, and transforming experiences into sustainable growth.